| Previous Jaguar XK, which was produced in 1996 and | | | | luxury and comfortable one, and Overtly Sporty |
| terminated in June of 2005, is considered a good | | | | Cars, great performance and control. For XK, the |
| selling sport car in the previous time. It is quite a | | | | significant property that draws both kinds of |
| challenge of new XK that the design and automotive | | | | customers is the luxury sport cars and has great |
| engineering must be better than the old one. New XK | | | | performance and control. In the past, when |
| improves the progress in automotive engineering | | | | customers were going to buy one, they would have |
| very much and is more than Jaguar's expectation in | | | | to consider which kind of sport cars they would really |
| the production of sport cars. It is because its | | | | want, between luxury and comfortable or a great |
| development in aluminum body, transmission system, | | | | control. |
| modern and luxury inner design. Debut a new Jaguar | | | | New XK can interest customers who want a luxury |
| XK, which is fully improved in design, engineering, and | | | | car. That means they are looking for Grand Tourers |
| thrust, is considered an extreme excitement. | | | | that indicates wealth and extra but still sport, or in |
| New Jaguar XK was debuted in the beginning of | | | | other words, luxury in sport style. |
| 2006, and it showed the leadership of light-weighted | | | | New XK has an incredible appearance which shows |
| automobile technology and still stayed beauty. A | | | | Jaguar-ness and high performance. Furthermore, |
| quality production of new XK will show the | | | | customers will see the inner design which is very |
| performance, luxury, and Jaguar design. | | | | well-blended. Everything will focus on the driver. For |
| New XK is categorized in large-sized luxury sport car. | | | | instance, high quality materials, color tone, and many |
| Its market has high rate of growth and competition. | | | | technologies play a part in comforting the drivers |
| During 1996-2006, sport cars market around the | | | | which makes the cars their highest performance. |
| world has been growing over 200 percent, from | | | | The modern technology will help produce customers' |
| 48,000 to 99,000 cars, as well as the quantity of | | | | driving experience and get their hearts. For example, |
| competitors, from 4 to 7. It is predicted that in the | | | | an automatic reverse variation speed controlling and |
| next 5 years, there will be at least 8 competitors. | | | | touch screen display in center console. We can say |
| Generally, there are 2 main groups in large-sized | | | | that new XK is the best sport car that can very well |
| luxury sport cars, which are Grand Tourers, high class | | | | satisfy the customers in both sport style and luxury. |