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Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a interdependence is made visible and
critical part of a company's success. All negotiated.Sustainment Plan- Plan to keep
too often, however, strategic plans stall it alive.This describes how to keep
before they ever make it to execution - accountabilities up-to-date and focused
or they gradually lose momentum. The on business results as circumstances
organization is then left in a vulnerable change. As things change, agreements must
and uncomfortable position of continuing be adapted, renewed and
to go about its business with good revitalized.Positive ConsequencesA job is
intentions but no focused direction or a business bargain between an individual
aligned action. Move intention into and an organization. To get beyond the
action using this three step remedy.Step parent/child or master/servant
1. Accountability - Get a grip on relationship, effective individuals
ResultsGet a grip on results by having bargain for what they want, and can
each member clearly articulate the end realistically expect, through a fair and
results rather than just activities. We reasonable exchange.Step 2: Alignment-
use an Accountability Agreement to Align like a laserWhen all members of a
accomplish this (see An Accountability workgroup have completed their individual
Agreement defines the business outcomes Accountability Agreements as described
an individual is promising to deliver, above, hold an alignment meeting. This
and outlines the resources and support process makes difficult issues
that he or she needs from others in order discussable. Gaps and overlaps in
to deliver these results. An individual accountabilities and goals are
Accountability Agreement is broken down resolved and interdependencies and mutual
into seven areas:Business Focus Statement support is agreed upon. At the end of an
- Understand your company and your role alignment meeting you can revise
within it.No employee should sit on the Accountability Agreements and realign on
sidelines as a casual observer of an a regular basis as circumstances change
organization's success. This area focuses or memories of agreements fade.Gaining
on the business of the company and the traction for your strategic plan ideally
unique value each member brings to the begins with your senior management team.
organization. In short, why does the job Once you've identified who's accountable,
exist and what do you bring to the table? made commitments and aligned this senior
This is then related to the role each group, you can then cascade it down a
person plays in the execution of the level at a time. The process of cascading
strategic plan.Operational continues until all employees understand
Accountabilities - Outline the end what results they are expected to produce
results you are accountable for and how they are aligned interdependently
achieving.The strategic plan serves as a with the rest of the company.Step 3:
template to outline who is accountable Achievement
for bringing about various end results of Individuals usually experience immediate
the strategic plan. Focusing value from the clarity of their business
Accountability for various parts of the bargain provided by this process. The
strategic plan that the individual can Alignment of individuals who know what is
significantly influence and achieve is expected of them and who know what they
the key to clearly articulating who is want in return creates a powerful force
accountable for producing specific for corporate success.About the
end-results.Leadership Accountabilities - Accountability/Alignment Process:The
Set the tone and culture.Integrating the process we've outlined above has been
leadership style into your strategic plan consistently successful with our clients.
sets a tone throughout the organization. We've made this process available to the
Leaders successfully execute the plan by public through our books Accountability:
focusing on the people side of their role getting a grip on results, and Aligned
and how they expect people to work like a laser, and have recently made our
together. Leadership accountabilities set online tool (AlignOnline)
the tone for the leadership style, and available to organizations and
introduces the notion that "leaders model consultants who wish to use it in their
the way".Goals- Your road markers.Goals consulting practice. Visit us at for
are specific milestones that are derived more articles on Strategic Planning,
directly from your accountabilities. Accountability, and Alignment and
Goals can be described as SMART: information on our books and online
Specific, Measurable, Attainable, Accountability tool. Shaun Murphy, Ph.D.
Realistic and Time Based.Support and Bruce Klatt, M.A. are senior partners
Requirements- Identify the support and in Murphy Klatt Consulting and authors of
resources you need.Success in Aligned Like a Laser (2004) and
organizations demands a significant level Accountability: Getting a Grip on Results
of teamwork and reciprocity. The (1997). They are internationally
individual is accountable for achieving recognized experts in the field of
end results in a context of mutual Organizational Effectiveness whose books
support. No one gets anything done alone. have sold over 100,000 copies
The alignment meeting described below internationally.
creates a conversation where this




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