| SEO basics start with the composition of the words | | | | related phrases are called allinanchor, allintitle and |
| on your pages and what intrinsic value they offer | | | | allintext. |
| your audience. The first prerequisite of SEO is | | | | Talk about green widgets enough on your page, they |
| understanding the basic correlation of content | | | | know your page is about green widgets (allintext), |
| composition and the impact that content has on | | | | placing it in the title is also a great way to signal the |
| rankings respecitively. | | | | plane (allintitle) or get enough links from other pages |
| Relevance is the underlying criteria that search | | | | that say your site is about green widgets and even if |
| engines reward, if your content is specific, | | | | it is or not, it can potentially rank for that or related |
| informative and manages to acquire click through | | | | phrases (allinanchor). |
| traffic, then your pages have the trappings of | | | | That in a nutshell is how SEO basics play out |
| becoming popular which is a component to acquiring a | | | | according the the search engine spiders (the little |
| top 10 ranking. | | | | programs that scour the web looking for new or |
| Aside from the title tag, (the main tag you use to | | | | exciting information to report back to the index). |
| describe the content of the page) and the links that | | | | The next part of SEO basics will cover how to |
| endorse your content through back links (links from | | | | ensure that your content is spider friendly or how to |
| other sites)and the copy (which is completely under | | | | invite search engine spiders to skim, index and rank |
| your control). There are fundamental guidelines you | | | | your content. |
| can adhere to that will assist you in keeping your | | | | In closing, the gist is (1) make your titles unique (2) |
| content on topic to elevate topical relevance. | | | | keep your writing style focused and use key words |
| What are Search Engines? | | | | (words containing the phrases you want to rank for) |
| Search engines are a cataloging system that are | | | | as well as develop as many on topic links from other |
| essentially transparent in their composition. Search | | | | sites to cement your position in the search engine |
| engines are expected to glean information and | | | | result pages. |
| organize data from thousands of unique industries, | | | | Just writing about it on your site is not enough, |
| compile that data and then, based on the fetch | | | | unless you sites has hundreds of thousands of strong |
| command you issue as a result of you entering a | | | | links pointing at in, in which case it can rank on the |
| boolean query in the search box are then expected | | | | title tag alone. That is called website authority and is |
| to retrieve the most relevant result. | | | | yet another topic we will be covering in the future. |
| Understanding the premise of how search engines | | | | The most relevant search result is the one that |
| function rather than struggling to adapt and muscle | | | | makes it to the top 10. There are no secrets |
| your way up the SERPs (search engine result pages) | | | | involved, just logical relevance, but popularity counts |
| is far easier instead. | | | | so don't just write dry content. |
| Through appeasing the laws of their construction (the | | | | The whole exercise of SEO is to get traffic from |
| mathematical algorithm, teamed up with it's ability to | | | | people. Since people pay the bills and not spiders, |
| gain contextual artificial intelligence like phrase rank | | | | make sure you have something worth saying and |
| algorithm, search engines have the ability interpret | | | | they will take notice and pass it along. |
| the context of your pages. | | | | Otherwise, you are only helping your competition by |
| Your focal point is simply to provide the ideal | | | | leaving your guests hungry or thirsty for more topical |
| (relevant) result according to their ranking criteria. | | | | information about your subject. In which case, they |
| Which falls into three categories. | | | | will simply return to the search engine and click the |
| These three measuring sticks search engines use to | | | | next result in the list. So, the bottom line is user |
| assess content in addition to semantic synonyms and | | | | engagement aside from topical relevance and traffic. |