| If you want more internet marketing success, then | | | | 2, 1, then Blast-Off! And what? Not much, just a lot |
| increase your failure rate! Does that sound | | | | of fire and smoke. For the first few seconds it looks |
| backwards? It's not really. It's just the realization that | | | | like the shuttle's not moving. Then it starts up slowly. |
| failure is always the prelude to success. The two go | | | | It builds speed, until it's moving thousands of miles |
| hand in hand. So, to increase one, you need to | | | | per hour. That's exactly what's going to happen to |
| increase the other. | | | | your internet career, if you stick with it. |
| Thomas Watson, the legendary CEO of IBM, said if | | | | Seth Godin, marketing guru extraordinaire, calls this |
| you want to increase your success rate, double your | | | | period "the dip". All goals worth achieving have a dip |
| failure rate. Failure and success are two sides of the | | | | that precedes them. Otherwise everyone would be |
| same coin. Yin and Yang. You can't have one without | | | | doing it, and it would no longer be worth doing. |
| the other. | | | | The great thing about internet marketing, as opposed |
| Without success, failure would be meaningless. It | | | | to the offline business world, is the cost to start a |
| would just be life-existence. Without failure, success | | | | business is almost nothing. All you need is $10 for |
| would be impossible, because failure is the school | | | | web hosting and some spare time. You can get all |
| where you learn to succeed. | | | | the tools you need online for free. You don't even |
| What has this all got to do with internet marketing? | | | | need the web hosting. Especially not when you're in |
| Everything! | | | | that early learning phase. |
| I don't personally know anyone doing well at internet | | | | I've written several articles about this, but what I like |
| marketing who didn't have a rough beginning. | | | | to do is use Web 2.0 platforms, like Squidoo, |
| Floundering, confusion, frustration-that's just part of | | | | Hubpages, or Weebly to create test sites on. I'll |
| the learning curve. And that's just the way you need | | | | make my site, throw some content up and an |
| to think about these inevitable frustrations-they're | | | | affiliate link, do a little social bookmarking and article |
| not frustrations at all, but just the beginning of the | | | | writing, then kick back and see if anything happens. A |
| learning curve. | | | | lot of the ideas I test are duds-but that's okay! |
| Anything worth doing follows the same path. Have | | | | Remember the faster I fail, the sooner I get to |
| you ever seen a NASA space shuttle launch? 5, 4, 3, | | | | success! |