Objectives And Implementation - The Role Of Appreciative Inquiry

I was always under the impression that settingstrategists in some form or another, it is the first
objectives (subsequent to discovering them), playedstep that is unique:
a crucial role in the success of the strategic planning1. Discover: The best of what is
process. Once we had the objective, we could thenInstead of identifying the gaps in the current
plan to meet it. However, if there was a black marksituation, AI focuses on what currently works well
against our name as planners, it would be this:within the organisation. So, instead of the usual
implementation. Although we are required to justSWOT, we sacrifice the ‘weaknesses' and
provide the map, if people and organisations seldom‘threats' with ‘aspirations' and ‘results'
reach the destination, then surely the mapmaker has(SOAR). Proponents of AI have found that just
some responsibility? Or, in my case – curiosity.asking people what works well for them, can reveal
Appreciative Inquiry (AI) offers an intriguing potentialwhat gives life and meaning to the organisation as a
remedy.whole.
AI was initially developed by David Cooperrider and2. Dream:  What could be. 
Suresh Srivastva as an organisational development3. Design: What should be.
model based on the assumption that4. Destiny: Empowering, learning and adjusting.
‘organisations change in the direction they inquire'.Although point four above could easily be replaced by
So, organisations which investigate problems will keepthe word ‘implementation', what makes the
finding them, whereas an organisation that focusesprocess potentially so much more powerful is that it
on what is best in itself, will discover more of what isoperates from a position of strength at the outset.
good (and hopefully profitable).And, as we are quite aware, that's when we
Appreciative Inquiry incorporates a four-part cycle.perform best, whether as individuals or coalesced into
Although parts two to four are currently practiced byorganisations. Nobody got famous on a weakness.