Louis Vuitton 09 Core Values Ads Campaign

Louis Vuitton 09 Core Values Ads Campaignthe first American woman to venture into space as a
Instead of stylish models, Louis Vuitton askedcrew member on Space Shuttle Challenger. In fact,
exceptional figures to appear in advertisements thissome journeys really change mankind forever. While
time. Originally in 2007,  Louis Vuitton’s Corethese great figures really did extraordinary travel to
Values ads campaign mainly takes the theme o fmoon.
express the travel tradition and value of brand. WithThe campaign was shot on the high plateaux of the
the latest wave of its Core Values advertisingCalifornian desert,Why it there? Since from where,
campaign, Louis Vuitton commemorates the 40thon a clear night, the Moon takes on an almost
anniversary of man’s conquest of the Moon,supernatural intensity. The three astronauts are
elevating the theme  “to infinity andportrayed quietly surveying the sky from the
beyond” of travel as a personal journey to abattered pickup truck in which they have undertaken
celebration of a voyage of unsurpassed significancethis journey together, each no doubt reliving an
for all mankind.extraordinary memory. Beside them on the truck is
Louis Vuitton is proud to have brought togetherLouis Vuitton’s Iconic travel bag in Monogram
three exceptional figures whose own remarkablecanvas, an allusion to the hero who also dreamed of
personal journeys have taken them into space: Buzzflight.
Aldrin, s part of Apollo 11 with Neil Armstrong, and
became the second man to step foot on the moon;
Jim Lovell, the commander of the ill-fated  as theBesides the ads compaign, Louis Vuitton will introduce
world watched with bated breath?Apollo 13 mission inan interactive Web site at where we can got more
1970, who   heroically guided his crew back to theinformation about story between these figures and
safety of Earth; and Sally? Ride, who in 1983 becamemoon in June, 2009.