| You don't have to pay your webmaster to "upgrade" | | | | relevant search results, so two sites being equal in all |
| your website to improve its search engine rankings. | | | | other things, the one with the link from the Boston |
| The search engines look at other things beside your | | | | Museum of Science would get ranked higher. Now |
| site's content to determine where it should be | | | | that's not the case for links from every website. For |
| ranked. | | | | a link to give your website "juice", it would need to |
| Part of the value of your website is that value to | | | | be one Google thinks more highly of than your |
| others. The search engines believe that if you have a | | | | current one. Take the rocketry site in reverse, for |
| great site, people will naturally link to it. The engine's | | | | example. |
| often understand why your being linked to as well. | | | | Think about what that means for your website and |
| For example if your site is about rocketry, and the | | | | business. Who needs the information you're providing, |
| Boston Museum of Science links to it, what would | | | | and who are the experts that would be great to get |
| that say about your site? Would they link to a one | | | | a link from? Does that source have a blog you could |
| page site that didn't have much value to their | | | | participate in? A links page? A forum? A column you |
| museum visitors? Probably not. That "human nature" | | | | could guest write? Do some homework here and |
| is replicated by the engines. | | | | you'll be pleasantly surprised by the results. |
| The search engines want to give you the most | | | | |