| Did you know that when you're looking for a hot | | | | Evaluator (PIPE) Software suggests answering four |
| topic to write about or a hungry market to go after, | | | | basic questions before choosing a niche market. |
| the best strategy for an independent publisher is to | | | | 1. Is the market easily defined and reachable?a. |
| divide a large demand into manageable market niches. | | | | Where do they hangout?b. What publications do they |
| A niche market is an easily identifiable market that | | | | read?c. Do they have clubs or events that bring them |
| can be targeted for direct promotion, i.e. golfers, | | | | together?d. Are they looking for information online? |
| model plane hobbyists, coin collectors, etc. If there is | | | | 2. Is the market small enough that there are not |
| a gap in a market that is not being provided for by | | | | many competitors but large enough to allow you to |
| existing businesses in the industry you can fill it with | | | | make a profit? |
| your book or service. And you'll be less likely to face | | | | 3. Will the market actually have and spend money?a. |
| competition when you initially enter the market. | | | | Do they actually buy stuff? |
| You might think the saying, "pick a niche and grow | | | | 4. Does the group have ridiculous amount of passion |
| rich" is just some silly cliché. The truth is if | | | | for the hobby or topic?a. Do they eat and sleep the |
| you try to write to everyone, no one will read it. But | | | | hobby? |
| when you laser focus on a specific topic and target | | | | Finding a niche requires balance. You don't want to |
| market you can sell more to less people then selling | | | | speak to so many people that no one hears you. Nor |
| less to more people. | | | | do you want to get so specific that not enough |
| Authors who offer specialized books, goods and | | | | people fill the target audience. |
| services that are attractive to a specific group of | | | | Identifying the right niche to target will be one of the |
| prospective buyers in a niche market have a better | | | | top five things necessary for your success as a self |
| profit potential than those who attempt to go after | | | | published author. It will allow you to sell more of your |
| a broad market which is almost always fill of | | | | books to less people for maximum profit. |
| products and services promoted by large companies | | | | A great magazine for finding a niche market and |
| with even larger budgets. | | | | learning how to use target marketing to your |
| Joe Garris, creator of Product Idea Profitability | | | | advantage can be found by Googling "Target Online. |