A Time For Leadership, A Survival Guide for the 21st Century

980's and 1990’s were truly the golden yearsthe organization and a plan for their achievement.
for most businesses. Growth was the order of theMost organizations fail to complete even a one year
day and the opportunities for success were plentiful.plan, let alone a five year plan, and both are critical. A
Now, the golden years are over. Businesses are layingstrategic objective, a comprehensive picture of
people off, cutting back, and positioning themselveswhere the organization will be and what it will look
to survive. In these difficult economic times, newlike in five years, allows people in the organization to
approaches are required to succeed and prosper.see their future through the organization and
True leadership must include the following:mobilizes them into action to achieve that future.
Vision for the organization - Essential to anyFurthermore, with a strategic objective, management
successful organization is a powerful vision for itscan establish yearly objectives, monthly goals, and
future. A powerful vision serves as a source ofweekly targets. These elements serve to focus
inspiration for the employees, unleashing theirpeople's activities and tends to take the power and
creativity and effectiveness. Without such a vision,energy existing in the organization, which is typically
work saps people of their natural aliveness andscattered in a number of different directions, and
motivation, leaving them feeling disempowered andalign it on a defined future.
resigned. Organizations cannot be effective underA suitable organizational structure - In most
such circumstances.organizations, once the leadership has aligned on a
An example of what a powerful vision did for anvision, a culture and a strategic objective, what will
organization was what President Kennedy's vision ofbe necessary is for someone to assume the
landing a man on the moon did for NASA. At theresponsibility of leader and for all others to be
time of Kennedy's famous pronouncement, NASA didcommitted to empowering that leader.
not have the money, the rocketry, the materials, theThe primary job of the leader then becomes keeping
computer technology, or the manpower. Yet, thethe vision alive and in front of everyone in the
vision was so powerful that it mobilized thousands oforganization and making sure that the culture is
people into action, and on July 20, 1969 the missionunderstood, appreciated and followed. Another
was accomplished.function of the leader is to make sure that the goals
In an organizational setting, a vision for theare understood, regularly updated and that a plan is
organization is equally important, although it obviouslyestablished for the accomplishment of all objectives.
does not have to be so grandiose. It should,A third function of the leader is to hold people
however, include a statement of the organizationsaccountable for fulfilling on their commitments, for no
fundamental commitments and values; itsorganization can succeed if people don't take
commitments to its customers, to the quality of itsseriously what they take on. The final function of the
work, to its employees and owners, and to theleader is to make sure people are acknowledged and
community in which it operates.rewarded for the contributions that they make to
An empowering culture - In most organizations, thethe organization.
culture permits idle gossiping, complaining, competition,The fundamental role of everyone else is to
a short term focus, and many other behaviors thatempower the leader. This involves listening, embracing
disempower by pitting individuals against each other.the vision, being willing to make commitments and
If an organization is to survive in the 21st century, itpromises, being willing to be held accountable and
is going to have to develop and implement a culturemaking the leader right. People in organizations must
designed to inspire people and to forge people into aunderstand that their interest is served only when
cohesive group. Everyone in the organization must bethe leader wins and that everybody loses when the
aligned on a common future and must operateleader is criticized or otherwise made wrong.
according to the rules of team. The culture mustIgnoring the realities of the present economic
empower people to build relationship and promotecircumstances has already proven fatal to many
communication. An environment that eliminates gossiporganizations and will continue to claim casualties in
and complaints, resolves competitive tension, focusesthe future. By exemplifying leadership, by mastering
individual achievement on the success of the entirethe elements discussed herein, the management of
organization, and provides customers with more thanorganizations can gain control over their futures and,
they expect, will be absolutely imperative.with a great deal of predictability, insure not only their
Goals, objectives, and a plan - A critical element ofsurvival but their success.
leadership is clarity as to the goals and objectives of