| Party Plan business is a bit like a
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| | Are you able to control the audience,
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| secret society where inner knowledge and
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| | would you be able to command their
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| tricks of the trade are passed on under a
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| | unreserved attention? How do you feel
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| veil of secrecy. Newcomers are left to
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| | about the products? Do they represent
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| wander along the "path of trial and
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| | value for money, are they trendy,
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| error" and with little guidance. No
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| | fashionable and do they satisfy customers
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| wonder most quit before they get any real
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| | needs?PRODUCTYou don't have to be a
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| insight into how direct selling works.Of
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| | rocket scientist to work out that it is
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| course, I don't claim to be an expert in
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| | much easier to sell jewellery, clothing
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| this field either. My knowledge is based
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| | or make up, than cleaning detergent. I
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| on 'indirect' rather than first-hand
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| | guess you have figured this out already -
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| experience and is largely thanks to input
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| | that's why you are reading our fashion
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| received from the independent party plan
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| | jewellery newsletter. But make no
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| consultants we deal with. Although my
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| | mistake: in order to run a successful
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| assessment of the trade is clearly
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| | party plan business you need more than
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| biased, it is reinforced by experience
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| | one product, and more precisely, more
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| I've gained over 12 years in both retail
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| | than one supplier. Market forces and
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| and wholesale, working as a self-employed
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| | fashion trends take no prisoners.
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| business owner.Let's start with some
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| | Proactive, innovative selling, with
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| basics.First of all, no matter how you
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| | modern sensibly priced products, will
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| describe your business or which form of
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| | more likely satisfy buyers' needs.
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| interaction with a customer it takes- a
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| | Pricing is a very important and complex
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| party plan, retail, direct selling,
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| | subject, and it deserves an entire
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| online selling, markets, etc - you are
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| | chapter, so I will talk about it later.
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| engaged in one very ancient trade: you
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| | For now, it is important to remember that
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| are a seller of a product.The first key
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| | you should not deal with any wholesaler,
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| word here is seller.Say it loudly to
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| | or supplier, who do not stand behind
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| yourself: a seller. If you don't like the
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| | their products, claims or promises they
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| sound of it or if you see yourself in
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| | make, either in writing or verbal form.
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| some role other than seller please read
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| | Be prepared to be educated and guided.
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| no more: this article is not for you. You
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| | One of the most difficult obstacles to
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| might be a great designer, importer,
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| | overcome for a start-up business is lack
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| fashion guru, or simply a business mum,
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| | of trust in both products and supplier.
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| but if there are goods on the table to
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| | You have to give it a fair go and take
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| exchange for money, then you are quite
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| | some calculated risk. If I have sold
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| simply a seller. Why am I pounding this
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| | hundreds of necklace A and only a dozen
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| word into your head so much? Because
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| | of necklace B, then I would tell you
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| there is nothing more important to the
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| | there is more chance that you will have a
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| success of your business than your
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| | similar experience.Love your jewellery -
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| ability to sell. The sooner you recognize
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| | and wear it all the time! Make sure to
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| this, the sooner you will be in position
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| | learn as much as possible about your
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| to build a profitable retail business.
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| | product so you can sound confident. Be
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| Some people are born 'natural' sellers
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| | knowledgeable, be an expert. Again, I
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| and they can close a deal in no time.
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| | will tell you more about this in the next
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| They enjoy selling and they act on
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| | newsletter. Create a "WOW magic"
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| instinct, but they are also constantly
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| | atmosphere - I devoted a few pages to
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| making a conscious effort to improver
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| | this subject last month. More to
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| their selling technique.Now the good news
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| | come.GETTING THE ATTENTION OF POTENTIAL
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| for the rest of us: you can learn how to
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| | BUYERSThis is another difficult area of
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| sell and there is an abundance of great
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| | the business operation. In essence,
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| resources and tools available to anyone
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| | selling is a numbers game. If you show
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| who wishes to become a successful
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| | your product to enough people some of
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| seller.The second key word is product.If
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| | them will buy it: the more you show, the
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| you offer a product that is great,
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| | more you sell. It is also a game of being
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| represents excellent value for money and
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| | at the right place at the right time.
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| satisfies the needs of your customers,
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| | Bricks and mortar retailers aim to set up
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| then you will have absolutely no problem
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| | their business in the busiest location
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| selling it. Actually, you will have a
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| | they can afford - shopping centre, retail
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| problem getting enough of it! The second
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| | street, near railway station or similar
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| good news: the world is full of excellent
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| | location, where the goods will have
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| products, they are all around us and an
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| | maximum exposure to the passing flow of
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| experienced seller will spot one in no
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| | potential buyers. Still, a large
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| time. A good seller is constantly
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| | percentage of turnover will be generated
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| searching for a new product that is in
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| | from repeat buyers (existing satisfied
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| high demand, so he can add it to his
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| | customers) or from referrals (happy
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| stock. More about this later.The third
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| | customers referring you to their
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| key word is not as obvious as the
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| | friends).This should be your business
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| previous two. Can you guess it? Let's say
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| | model too. More than any other form of
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| that you are the best seller in the world
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| | selling, party plan is people business.
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| and you have the most beautiful necklace
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| | If you have a pleasant personality,
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| ever handcrafted (and it's only $39.95) .
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| | manners, if you look presentable and
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| Unfortunately, you'll never make a cent
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| | conduct your business as a professional,
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| unless you have a captive audience to
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| | you will receive more party invitations
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| whom you can present your product!
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| | than you can handle. You can spend all
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| You need a buyer.This third ingredient -
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| | your capital on advertising - but unless
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| the quest for a 'fresh' captive audience
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| | you have a 'people-magnet personality'
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| which will fall in love with your product
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| | your business will struggle. Successful
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| and part with hard earned cash to buy it
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| | party plan consultants are enthusiastic,
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| - presents a challenge to any seller,
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| | charismatic, optimistic people who glow,
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| regardless of their size, reputation or
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| | smile, have a firm handshake, keep their
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| global importance. This is why McDonalds
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| | promises and can create a fun atmosphere
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| and Coca Cola spend billions of dollars
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| | in a stranger's home.YUMMY !Picture your
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| advertising each year. In other words,
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| | business as Mozart Kugel (Mozart Kugel is
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| you have to either bring customers to
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| | composed of pistachio marzipan, with a
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| your shop or take your goods to their
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| | hazelnut nougat centre, double dipped in
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| homes.
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| | light then dark chocolate):hazelnut: the
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| To summarize, the holly trinity of doing
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| | core of your business is your product
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| business is a fine-tuned relationship
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| | pistachio marzipan: your ability to sell
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| between Seller, Product and Buyer. Let me
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| | and the relationship with your buyer
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| be more specific and apply some of the
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| | chocolate: your personality that will
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| above to the party plan business.SELLERIf
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| | generate repeats and referrals, and make
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| you have not previously been into direct
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| | your business grow colourful wrapping
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| selling, before you make any financial
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| | paper: advertisingCONCLUSIONIn order to
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| commitment you must get some first-hand
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| | do it the 'right way' start from the
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| experience of the party plan business.
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| | inside out. Get familiar with your
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| Attend a house presentation or, even
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| | products, have a decent stock, work hard
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| better, be a host for a night. Find a
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| | to improve your selling technique and
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| product range, contact a company or
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| | your public personality, and be careful
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| independent consultant in your area, and
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| | how you spend your advertising dollar.
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| let them know you wish to host a
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| | The best way to get new business is
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| party.Observe carefully what is going on
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| | through referrals from satisfied
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| and how the consultant is conducting his
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| | customers. Be persistent - it takes time
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| her presentation. Pay attention to
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| | to get there, but once you've made it
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| details - the range and presentation of
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| | you'll LOVE it!Tanya Hacko
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| products, pricing, selling technique.
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| | Sydney, AustraliaFantasy Fair is a small
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| Watch the crowd, write down your
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| | costume jewellery wholesale business
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| questions and your impressions about
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| | located in Sydney operated by Tanya
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| everything you feel is important. Ask
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| | Hacko. As an architect by trade Tanya
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| yourself: can I do it? Or most
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| | enjoys designing costume jewellery. The
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| importantly, can you do it better? Would
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| | philosophy behind Fantasy Fair is simple
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| you enjoy doing it? Would you enjoy doing
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| | - beautiful and wearable costume
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| it 3 times per week, month after month?
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| | jewellery at affordable price.
|
