Data Quality Best Practices for Salesforce.com

Executive SummaryAn effective plan for entering,creating revenue growth and a competitive
cleaning and updating the data for your (SFDC)advantage with your SFDC investment.Why Does
system is critical for achieving success with SFDC.Data Quality Matter for Customers?
According to industry experts poor planning forThis whitepaper concentrates on the data impact
managing the data entry/data quality issue hasand benefits to sales and marketing users selling to
historically been one of the largest reasons for failureother businesses. Although SFDC is used by a variety
with CRM systems.The data entry/data qualityof other company functions, such as service and
challenges faced by a SFDC customer, and thesupport, this analysis focuses on the best practice
corresponding solutions and best practices to berecommendations for sales and marketing.There are
considered will vary depending on the company salestwo main reasons why current stakeholders in a
process and size. However applying dataSFDC project should have a strategy for addressing
management best practices can be instrumental forthe quality of data in their SFDC system.