| Executive SummaryAn effective plan for entering, | | | | creating revenue growth and a competitive |
| cleaning and updating the data for your (SFDC) | | | | advantage with your SFDC investment.Why Does |
| system is critical for achieving success with SFDC. | | | | Data Quality Matter for Customers? |
| According to industry experts poor planning for | | | | This whitepaper concentrates on the data impact |
| managing the data entry/data quality issue has | | | | and benefits to sales and marketing users selling to |
| historically been one of the largest reasons for failure | | | | other businesses. Although SFDC is used by a variety |
| with CRM systems.The data entry/data quality | | | | of other company functions, such as service and |
| challenges faced by a SFDC customer, and the | | | | support, this analysis focuses on the best practice |
| corresponding solutions and best practices to be | | | | recommendations for sales and marketing.There are |
| considered will vary depending on the company sales | | | | two main reasons why current stakeholders in a |
| process and size. However applying data | | | | SFDC project should have a strategy for addressing |
| management best practices can be instrumental for | | | | the quality of data in their SFDC system. |