| Niche web directories are a great way for small online | | | | for you and what you have to offer. |
| business owners to list their information in a place | | | | Partners and Competitors |
| where others in the industry and potential customers | | | | Because niche web directories are based around |
| can easily find them. Directories group sites that are | | | | themes or industries, the editors are usually experts |
| all related to one theme or subject. What niche web | | | | in the chosen theme. This helps them to choose |
| directories would best suit your business? | | | | neighbor listings that are relevant and high quality, |
| Niche Web Directories Versus Search Engines | | | | minimizing spam entries and putting you in good |
| Niche web directories are different from search | | | | company. Just as a customer may search these |
| engines in that they are highly specialized. Go to a | | | | listings in hopes of finding everything he or she needs |
| craft directory, for example, and type in the words | | | | to, you, too, can search them to check out your |
| 'space travel' and you'll probably come up with craft | | | | competition. What else is out there? Who is |
| supplies to make planetary systems. Very specific! | | | | competing for your target audience? Perhaps you will |
| You won't find NASA's website or scientific analyzes | | | | see a niche within a niche that needs attention and fill |
| of recent space shuttle flights in an arts and crafts | | | | it. |
| niche web directory. But go to space or science niche | | | | Also, because links raise your page ranking with |
| web directory and you may find a link to the craft | | | | search engines, niche web directories are a great |
| site that specializes in making model space shuttles. | | | | way to find companies who sell complimentary |
| Niche web directories do relate to search engines in | | | | products and services with whom you can trade links. |
| that search engines rank them highly. Due to the | | | | If you sell antique car parts, you may want to have |
| intensity of filtering that most directories apply to the | | | | a link page that includes links to antique car show |
| sites that they include, search engines highly respect | | | | sites or fan sites for antique cars. Building up your |
| them. This level of respect is good for the page | | | | links to other relevant sites in your industry will help |
| rankings of all the sites listed in the directories. | | | | increase your page ranking in search engines and will |
| Getting your site listed in appropriate niche web | | | | increase your traffic as well. |
| directories provides you with a one way link from a | | | | Niche Web Directory Options |
| reputable, highly ranked site and that's one of the | | | | Some niche web directories are so focused on |
| most important aspects of the page ranking formula | | | | attracting the most qualified sites that they will pay |
| for search engines. | | | | to list if you apply and qualify. This is always a great |
| Traffic | | | | sign of a specific, reputable niche web directory. |
| When you get web traffic through listings on search | | | | Some will also offer you highlighting options like |
| engines, you may or may not be what the web | | | | placing your website listing in bold, brackets, or |
| surfer was looking for. Yes, there is the chance that | | | | highlighting it for optimum visibility. |
| the person didn't know that you existed and, now | | | | It's important that webmasters do not ignore the |
| that she does, will bookmark your site to return for | | | | opportunities that niche web directories provide. |
| purchases at a later date. However, this is a big 'if.' | | | | Exposure, especially in this form, can do nothing but |
| Traffic that you receive as a result of niche web | | | | boost your traffic, boost your sales, and boost your |
| directories will generally be more apt to buy because | | | | profits. |
| a higher percentage of them were looking specifically | | | | |