Monogram Models and Their Competitors

st airplane model kits manufacturers today areand as of 1986 member of the Humbrol group
companies like Revell-Monogram, Italeri, Airfix, Heller,together with Airfix. In 2005, Heller was the subject
Testors, Minicraft, Tamiya, Hasegawa, Dragon,of a management buy-out but the following year the
Trumpeter, MPM models, Zvezda and others.company went into administration. For many years
Across 60s Monogram and Revell were the directAirfix models were produced in France alongside with
competitors manufacturing airplane models. HoweverHeller models which mean that they are of the similar
in 1986 both companies have been acquired byquality as Airfix and inline with Revell line of
Odyssey Partners of New York and were mergedRevell-Monogram company.
together. In 2006 German subsidiary separated fromMinicraft Models is manufacturer of plastic kits from
Revell-Monogram and established a new companyUSA. Although Minicraft on some editions has a quite
with revenues even slightly surpassing the ones ofbad reputation for poor molding, bad fit and a bad
the parental company. In 2007 Hobicco Inc.correlation with the original they have started to
announced acquisition of Monogram-Revell LCC. Someimprove with their latest molds. On the other hand
of the new models of Revell from Germany areMinicraft decal sheets are of exquisite quality.
known for its great quality but still not same as thatObviously Revell quality is surpassing the one from
of Monogram models since today Monogram brand isMinicraft while Monogram models are of the separate
used for high quality models line called Pro Modellerquality category.
Kits.Testor was founded in 1929 and started producing
The rest of the most important model manufacturershobbyist model cement in 1936 and in 1945 it started
and overall assessment of their quality are listed inbalsa models production. In 70's Testor has acquired
following text bellow.IMC, Hawk Model Company and Italeri. It is a
Italeri is Italian manufacturer of many different plasticmanufacturer with long standing tradition and high
model kits. Overall impression of Italeri plastic modelquality image but is ranged slightly bellow Monogram
kits is that they are representing mid range quality,which is positioned as a top quality line.
but to note is that their newer kits are constantlyAs a conclusion we can say that airplane model kits
improving. Nevertheless Monogram models are betterlevel of quality, due to improved molds tooling, has
ranged in quality then Italeri.been constantly improving, but even so, Monogram
Airfix is large British plastic kits producer which wasmodels have remained the top quality producer
founded in 1939 and owned by Humbrol as of 1986versus their competitors mentioned in this article.
until 2006 and is today owned by Hornby. As forCurrently the only company that is matching
quality it is in higher middle range trying to benchmarkMonogram and even surpassing it in quality is Tamiya
Revell of Germany but still not reaching professionalfrom Japan. Overall we can conclude that two best
quality standard of Monogram models.airplane models manufacturers today are Monogram
Heller is a French kits manufacturer founded in 1957and Tamiya.