The Importance of Executive Coaching

Why executive coaching services are expanding andexponentially.
how best to use an executive coach.Leadership and executive coaching
Why use an executive coach?Leadership vacuums
Nothing to be ashamed ofWe definitely hear this a lot from our various clients,
Unfortunately, for years, the idea of using anhow there is a big leadership void, how they don't
executive coach was looked on as a weakness.make leaders like they used to, how things would be
Somehow, the higher up people got in a company,better if they only had good strong leadership within
the more responsibilities they were supposed totheir organisations.
handle without any outward sign that they weren'tWe've written quite a bit on leadership (link here to
superman or superwoman.leadership docs?), but it's important to look at
It wasn't even supposed to be the image of theleadership in the context of executive coaching.
swan - serene and calm on the outside, but paddlingWe agree. There are leadership voids in many
like hell underneath. No, people were supposed toorganisations. There isn't however, a lack of people
look serene and paddle serene as well!who could fill those leadership voids. The issue seems
Fortunately, these days things have moved on a lot.to be more about how people's leadership skills and
It's not considered a weakness to seek support. Atpotential are perceived.
least in some companies. There will always be thoseOwning up
that think the stiff upper lip is better than admittingWe think this is one of the best indicators of a good
that not only people can't do it alone, but it's a wholeleader: owning up to mistakes and showing
lot better if they don't.vulnerability.
All the 'big people' have their own coaches, mentors,It really is all right to make mistakes. You can't and
'gurus', counsellors or wise person. Indeed, having anwon't know it all and you will screw up every once in
executive coach is nothing to be ashamed of.a while - everyone does. When you do, try not to
Pressure 'they' put on youmake excuses, point the finger of blame at someone
You are a key member of your company. People relyelse, sweep it under the carpet and hope it will
on your leadership, interpersonal skills, judgementsresolve itself on all its own or justify your own
and decisions and expect you to continually 'come upbehaviour.
with the goods'.Humility and maturity go hand in hand. When
As a matter of course, you are called upon to givesomething goes awry, take responsibility for what
keynote speeches, chair crucial meetings, developwent wrong and use your executive coach to
strategy and people, focus on succession planning,debrief. The more you can let your coach know
handle crises and deal with the internal and externalwhat has been going on for you, the better able
pressures that go with your position.they will be to give you relevant, practical
Part of the deal is that others do expect you tosuggestions to ease you through the rocky times.
handle all that and more with grace, professionalism,Then you'll be exhibiting true leadership behaviour.
energy and enthusiasm. And then there's the rest ofBeing a role model
your life, too: all that work-life balance stuff.People need role models
Pressure you put on yourselfGreat, even good leaders need to be role models for
Not only that, staying under duvet may seem verythe people around them. Others look to you for
inviting, especially if you, too, set high (if notguidance, wisdom, surety and confidence. They rely
impossible) expectations for yourself. Unfortunately,on your dependability. They want to know you're
staying under the duvet is not an option most of thehandling it all.
time.So what if you aren't? Can you still be a role model?
Putting additional pressure on yourself is notOf course you can.
uncommon. Somehow, the more responsibility peopleHow executive coaching can help
are given, the stronger their sense of obligation. Now,This is exactly where executive coaching is most
that's not a bad thing. It's good to be reallyneeded. In these kinds of situations you can display
committed and responsible.true leadership behaviour just by having an executive
However, the downside is that people givecoach.
themselves a really hard time when they don't live upFirst, you'll be demonstrating that you, too, need
to the expectations they've set themselves. Andsupport, which in turn gives permission to the people
those expectations are usually way higher than anyaround you to acknowledge they might need support
their companies set. They really get to a point whereas well.
they can't see the wood for all the trees theySecond, you'll be letting others know that you aren't
themselves planted.invincible. The knock on effect of that could be that
Good executive coaching should put all thesepeople will be more aware of just how much you
pressures into perspective and give you tools andhave to cope with.
additional skills to cope more effectively withIn turn, if chosen well, your executive coach can be
everything that's thrown at you.one of your role models. Because we can guarantee
Benefits of using an executive coachthat your executive coach isn't invincible either!
It's a place to offloadRole models aren't indestructible. And if you want to
When you use an executive coach, it's a wonderfulbe a great role model, let other people know it.
opportunity to offload your concerns, issues andChoosing an executive coach
complaints without fear of making a career-limitingWho's right for me?
move.The spectrum of executive coaches and executive
Your coach offers confidentiality and objectivityconsulting services is enormous. The executive
These are qualities everyone could use in their life.coaching services on offer are seemingly endless.
You want to know that what you discuss with yourDifferent people offer different skills and it's really
coach stays between the two of you. At the sameimportant for you to be clear about what you want
time, getting an objective perspective on yourfrom an executive coach.
situation is invaluable.If you aren't clear what you want when you start,
You will feel more motivated and enthusedthen that's one good way to find out if you'll be able
When someone is totally on your side and guidingto work with someone: by talking with you even for
you through some of the rockier times in youra brief time, a good executive coach will be able to
working life, energy and enthusiasm are released. It'shelp you pinpoint exactly what they could do to
very reassuring knowing someone is there.support you.
They will give you unbiased practical supportBut there are some essentials no matter who you
Without an axe to grind, your executive coach won'tuse.
be biased, won't have the same prejudices andYour executive coach has to:
expectations others within your company may have.Be trustworthy
They will also be able to offer you practicalBe hugely experienced in dealing with a variety of
suggestions and options because they may perhapspeople and issues
see your issues more clearly than you are able to.Have your best interests at heart
They bring outside expertiseBe empathetic
A good executive coach should have an array ofHave really good counselling skills; be direct and clear
expertise and skills that you may not have. You canGet to the point and give practical suggestions
expect to have your own knowledge and skill baseAnd most important:
developed the more you use a coach.You do have to like them
They aren't part of your companyWhatever anyone says, if you or your company are
This is key. An executive coach who isn't part ofpaying for executive coaching support, you absolutely
your company won't be caught up in the politics,must get on with this person.
intrigues, pettiness or even just the day-to-daySome companies may have a group of executive
routines.coaches they know and use. If you don't like any of
They bring an outside perspectivethem, find your own!
Following on from the above point, the fact thatHaving an executive coach could be a major
they aren't part of the company means that they willrelationship in your life. You may use them only once
see everything with 'untainted' eyes. In turn, theyor decide that you want them supporting you in an
simply won't see the things the way you do and willon-going role. You may decide to have a 'check up' or
be able to offer you fresh perspectives to help you'MOT' once a year.
tackle problems more creatively.At Impact Factory, those of us who do executive
Your confidence will increasecoaching have all kinds of coaching relationships:people
With someone providing unconditional support, freshwe see once who have an intensive, powerful and
perspectives and who is there just for you, yourin-depth sessionpeople we see regularly who like to
confidence can only increase. Having an executiveknow someone is out there just for thempeople with
coach is like having your own private cheering squadwhom we have a less formal arrangement - they use
(even if a discreet one!).us as and when things arise and they need an
You'll get better at what you already do welloutside eye to help them
A good coach should help you develop what you'reHowever and whoever you use, executive coaching
good at. By giving you a variety of skills andcould make a significant difference to how you feel
techniques, your qualities and talents will growand what you do.