Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of aBlitzThere is a $20,000 franchise fee for joining The
larger company to get funding or find investors isCar Wash Guys team that is also provided for in the
difficult because the franchisor already has a plan$65,380 cost.Our target market is anyone owning a
which is working, but until you are privy to it upondirty car. Our other markets are:· Aircraft
purchase you actually know relatively few details.Washing· Boat Washing· Fleet
The franchisor must keep this information proprietaryWashing· Graffiti Removal· Concrete
to insure competitors do not steal the information,Cleaning· Industrial High Pressure WashingWe will
but the franchise buyer needs the information tocharge $5.00 for a basic exterior wash, $10.00 for an
prepare a business plan to get a loan from a bank.in and out and $37.50 for a mini-detail on cars. Most
Thus a catch 22 exists and is further exacerbated byof our customers will be office workers. Fifteen
the fact there are laws against some types ofpercent of our business will be small and medium
disclosures, which many franchisors due to thesized fleets with five to one hundred cars, trucks,
litigious nature of franchising do not wish to disclosevans, etc. Twenty percent of our business will be
based on advice from their attorneys. So what doindustrial type cleaning.We will market with other local
you do? Well, you do the best you can using thebusinesses in a co-op situation. Other marketing will
UFOC, uniform franchise offering circular or ask thebe by doing car wash fundraisers for kids groups.Our
franchisor to send in a business plan directly to yourcar wash crews will wear matching yellow uniforms.
banker who, signs a waiver of non-disclosure and youThey will be clean cut, well spoken, knowledgeable
cannot see it until purchase.Yet if you are seekingand friendly.We will purchase our products from the
private investors they will want to see a businessfranchisor via modem and credit cards for next day
plan and therefore you will have to try to put oneU.P.S. delivery.We plan to eventually expand to up to
together. I have bought 12 books on how to write afive mobile car wash trucks, each averaging
business plan with hundreds of complete business$6,000-$8,000 of gross revenue per month, in the
plans inside; none of the samples have anything to donext five years. Our royalties to the franchisor will be
with a franchised business. So, below please find a$35.00 per day times 21 working days per month
sample of an executive summary, which is the most($735.00 per month). Each additional truck will pay
important part of any business plan and probably for$20.00 per day royalties or $420.00 per month. Car
the most part all a banker will read. SomeWash Guys International, Inc. will provide the
entrepreneurs accuse bankers of not being able tofollowing on going support:·Training of Managers
read and I am in that group. I recommend you readfor Each Truck·Regional Directors for Trouble
this and use it as a model to develop your ownShooting·Spare Trucks in Case of Break
executive summary for your franchised businessDowns·Combating Competition (Intensive
outlet business plan. This particular example wasProgram)·Assistance in Community Support
written for a mobile car wash franchise outlet, butEvents·Free Advise (On Any Operational
serves as a fairly good example for you.- - - - - - - - -Matters)·Updating of Manuals and Computer
- - - - - -The Car Wash Guys of Fairfax, VA is anPrograms·Periodic Newsletter·Upkeep on
owner/operator service firm. This will be a franchisedMajor Contract Bidder's Lists·Sales Leads (From
business of Car Wash Guys International, Inc. ThisTheir Direct Mail Program)·Compilation of Financial
sole-proprietorship company is in the mobile car washReports·Assistance in Finding Funding for
business.Our mission is to achieve a minimum of 2.5%Additional Mobile Car Wash Trucks and Personal
and a maximum of 10% market penetration whileItems (Homes, Cars, Etc.)There are a couple of small
simultaneously uniting the entire community. To reachtime mobile detailers operating in our exclusive
this goal we will use unique local and regionalterritory. Our service, quality and price are much
marketing tools provided by our franchisor who hasmore attractive to our target market. Our operating
much experience in this field.Our franchisor has overmethods are far superior to that of our current
twenty years of experience in the mobile washingcompetition. Generally all of the competition listed in
industry. We will purchase from Car Wash Guysthe yellow pages as well as those we've talked with
International, Inc. a turnkey business for $65,380. Thisand observed admit that they have only been in the
purchase will include:· Truck With Custom Builtbusiness a couple of years are not planning on
Truck Body· Portable Car Washingmaking it a career. Further observations indicate that
Equipment· Computer, Printer, Businessthere is far more than enough business for
Software· List Of Clientele, Route and Customereveryone.Our long-term goal is to wash cars for one
Base· Down Payment of Liability Insurance·out of every ten owners in our town. Ten percent
Down Payment of Medical and Health Insurance·market penetration can be achieved if we follow our
Licensing and Training (80 Hours Total)·franchisor's system perfectly. We want to be the #1
Complete Operations Guide Loaned For Franchisefranchise in the entire system. We plan on renewing
Term· Start-Up Supplies (Wax, Soap, Etc.)·our Franchise Agreement every five years at no
Portable Cellular Phone With Credit Card Machine·charge to us. We will remain in good standing with
Uniform Supply for an Entire Crew· Personalour franchisor and follow their proven methods of
Planner with Computer Software Backup·operations in order to do this.
Exclusive Territory· Initial In Depth Marketing