| The diecast marketplace gained a new
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| | Together they took diecast to the next
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| member seven years ago with the unlikely
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| | level of exquisite design and flare.
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| appearance of Jada Toys. The beginner
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| | Working from their extensive design
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| brand began humbly but swiftly gained
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| | experience together, the two made a
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| astounding interest due to the
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| | stellar design team and utilized a well
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| development of its style and trendy new
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| | built process of diecast car
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| design concepts. You might ask, what
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| | production.Luis and Kevin start the
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| drove the company into the spotlight of
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| | proverbial ball rolling by sketching
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| the industry? The answer is simple:
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| | their own paper designs of custom diecast
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| adding flashy new designers Luis Tanahara
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| | cars. After extensive editing, the
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| and Kevin Thaxton to the payroll.One half
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| | designs are applied to a three
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| of the new design team, Luis Tanahara
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| | dimensional model from which realistic
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| first joined Jada Toys solo after leaving
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| | versions soon arise. The refining process
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| Mattel in 2001. He exposed Jada Toys
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| | continues until the designers are
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| founder Jack Li to the new and upcoming
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| | satisfied with their creation. From
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| trend of "dubs". The term "dubs" referred
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| | computer to reality: both clay and resin
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| to the addition of large wheels to
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| | models are formed to allow for further
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| smaller cars that had been lowered for
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| | design cultivation in a practical matter.
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| aesthetic effect. Following the dubs
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| | Finally, a metal copy is updated,
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| trend, more and more car customizations
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| | painted, and sent off to Hong Kong for
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| began to take place ranging from massive
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| | factory production and visually enticing
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| music systems to fancy DVD players
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| | packaging meant to attract consumer
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| installed into the headrests. Luis
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| | attention. After mass production these
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| Tanahara applied this notion to diecast
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| | cars find their way into the hands of car
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| cars and the concept took off into a new
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| | lovers and collectors around the
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| line called "Dub City", modeled after the
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| | globe.Success stories are inherently good
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| dub phenomenon of car customization.Soon
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| | natured, and this story is no exception.
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| after Luis incorporated custom diecast
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| | With the addition of two artistic high
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| car design into Jada Toys, his long time
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| | school buddies, Jada Toys was able to
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| friend and colleague Kevin Thaxton joined
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| | launch itself right into the mix of the
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| the Jada family. As high school
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| | diecast world. What began as a sketching
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| classmates, Luis and Kevin started as
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| | hobby blossomed years later into a
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| sketchers and from there moved on to more
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| | successful design career that earned
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| sophisticated art forms such as
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| | diecast cars a nice fit in the pop
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| airbrushing. Years later they were
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| | culture scene.Gregg Hall is an author
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| professionally reunited and their synergy
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| | living in Navarre Beach, Florida.
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| skyrocketed the success of Jada Toys.
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